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The Innovators: Apprise

Bisnow | Jon Baniser | April 28, 2021
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For decades, the appraisal industry — an important cog in the commercial real estate ecosystem — has operated with a largely manual workflow, with appraisers using Excel spreadsheets and Word documents to aggregate property information.

Walker & Dunlop and Dutch valuation tech firm GeoPhy set out to change that in January 2020 by launching Apprise, an appraisal company that uses machine learning to speed up the process dramatically.

The need for speed became even more pronounced two months after the company launched, as the coronavirus pandemic disrupted the commercial real estate industry and injected uncertainty into assets that had long been stable. Apprise Chief Operating Officer Nicole Urquhart-Bradley, who leads the company alongside Managing Director Meghan Czechowski, said this disruption gave the company the ability to stand out in the market.

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